Overview:
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
What you will learn:
Conventional marketing research tools can tell you about consumer awareness, attitudes, and preferences toward a brand. But very often the brand fails to achieve success because it isn’t understood or supported by the company itself. The Strategic Brand Assessment presentation you will learn to:
1. Identify your primary stakeholders and how to build a fence around them
2. How to step back and look at your business, new plans for tough economic times
3. How to get more done with less work
4. The ten step strategic planning map
Level:
All levels of management, manager, CEO
Deliverables:
Tool kit that includes, stakeholder analysis, SWOT analysis chart, product or service evaluator
Presentation Date: May 19th, 2010
Location: UBS, 131 S. Rodeo, B.H.