Write Up For Presentations:
Robert McKim
SCORE
May 8, 2010
First Presentation Date: Wednesday, June 16th, 2010
Location: UBS, 131 S. Rodeo, B.H.
Title:
The Secret of All Successful Business Owners – A Great Business Plan
Overview:
Two hour business planning workshop is practical as opposed to mostly theory; full of information you can put to use right now. This workshop is geared specifically to help you get started in business orenhance your existing one.
What you will learn:
What is a business plan? How do I write one? Business plans are essential for any successful business – and this workshop will enable you to propel your ideas forward and share your vision of your company with others. To help you learn the essentials of how to increase your sales and improve the impact of your marketing efforts for your product or service, the workshop explains how to create and execute a marketing and selling program in today’s competitive marketplace. If you want to increase your sales, build your brand or are just starting out, this is the workshop for you!
Level:
All levels of management very important for marketing professionals. The workshops are conducted by SCORE counselor and working professionals covering each topic.
Deliverables:
A copy of the presentation, a complete plan including cash forecasting program in Excel, complimentary and auto program to build a business plan will be included. This is a $300 dollar value.
2nd Presentation Date: July 13th, 2010
Location: UBS, 131 S. Rodeo, B.H.
Title:
Guerrilla PR Tactics to Get Maximum Sales for Minimum Dollars
Overview:
Publicity is one of the most overlooked marketing tools. With a little information and training, it can be one of the most powerful marketing tools for any company, large or small. This seminar will give you low cost tools to build your brand and generate sales. “In a dog-eat-dog economy, the Doberman is boss,” said Edward Abbey, the author and naturalist. In this regard, the Doberman and the guerrilla have a lot in common.
What you will learn:
The guerrilla lives by different rules during a recession than during boom times. The guerrilla attacks when the competition retreats and the attack are concentrated where the guerrilla offers specific product or service advantages. Retreating companies leave voids in the market, ideal niches for guerrilla companies. Guerrilla companies cease most broadcasting and increase their narrowcasting — to customers and carefully targeted prospect lists. In this seminar you will learn how to use effective email, web marketing, direct mail, to drive traffic to your location using enewsletters, many other resources and ideas will be given
Level:
All levels of marketing and sales management. The workshops are conducted by SCORE counselor and working professionals covering each topic.
Deliverables:
Copy of the presentation, Guerilla Tactics article by well know author.
3rd Presentation Date: August 17th, 2010
Location: UBS, 131 S. Rodeo, B.H.
Title:
It’s Not What You Know but Who You Know…Networking Secrets
Overview:
In Los Angeles it is not so much what you know but who you know that can expand and build your business. It is important to create a lasting first impression on people whom you meet. The impression you create will bring you greater business opportunities. Networking aids the growth of your business and expands your horizon. It would aid you in creating new products and expanding your knowledge. Do you need to be more effective in your use of networking?
What you will learn:
A step-by-networking-step how to prepare for that all-important event; what to bring with you; the best ways to present yourself; exactly what to do before you even step foot in the door, during and after the event; and most importantly, how you can harness and grow your own business network of prospects, clients, vendors and affiliates, and take yourself and your business to all new heights!
In this presentation you will learn to:
- Create your “elevator” pitch
- How to work the room to meet the right people
- How to harness those contacts to introductions to your key targets
- How to be a great conservationist without saying much
Level:
All levels of management, managers, CEOs. The workshops are conducted by SCORE counselor and working professionals covering each topic.
Deliverables:
Tool kit that includes, stakeholder analysis, SWOT analysis chart, product or service evaluator
4th Presentation Date: September 14th, 2010
Location: UBS, 131 S. Rodeo, B.H.
Title:
Collaboration among Nonprofits Critical To Future Success
Overview:
As nonprofit organizations face mounting challenges and new opportunities occasioned by federal transference and an increased emphasis on accountability, issues of mission, strategy, program, and market must be reexamined. Strategic restructuring will be critical to your organizations future.
What you will learn:
Strategic restructuring—includes collaboration, back-office consolidations, and joint ventures—is an increasingly popular option for nonprofit organizations facing stiff competition, rising community needs, reduced donor dollars and decreasing federal funds.
In this presentation you will learn to:
- Know the signs and timing for Strategic restructuring or collaboration?
- How to prepare for strategic restructuring. Building the successful restructuring model to improve the bottom line and build board support.
- How to go about preparing for a merger, consolidation, and joint venture, and build solutions to bringing these efforts to fruition?
- How to work with Funders who are promoting and encouraging strategic restructuring activities such as mergers, consolidations, and joint ventures?
- Using a checklist to avoid pitfalls and have a successful restructuring that does put your populations at risk or threaten losing the collaboration.
Level:
All levels of management Board members, Executive Directors, CEO. The workshops are conducted by SCORE counselor and working professionals covering each topic.
Deliverables:
A check list to evaluate suitability, articles by well known authors and sources to contact