Typical DRM goals are to improve quality of information provided to donors, and to use donor contact information for targeted marketing.
Nonprofit Donor databases are the cornerstone of every marketing initiative. To carry out successful marketing campaigns, these databases must provide actionable intelligence that enables nonprofits to reach the right donors with the right offers at the right time. The data has to be as effective as possible. The ability to manage, analyze and visualize the campaigns, and the results, must be straightforward and agile.
McKim Consulting delivers the simple, flexible marketing-database solutions you need to manage and monitor donors acquisition efforts and to retain, manage and grow existing donor relationships.