A non-profit’s mission is its heart, its core, its reason for being. The mission defines the organization’s “value proposition,” i.e. the value that it seeks to create. A non-profit’s value is at best indirectly related to financial return. It instead lies in the creation of environmental and social value. However, without funds, a non-profit cannot serve its mission.
This raises the question: how can a non-profit organization achieve the greatest environmental, social and financial value from its philanthropic resources?
To answer the question, MNC considers several aspects of fundraising:
- Fund Development Strategies
- Fund Assessment
- Donor Relationships
- Contributor Lifetime Value
- Contributor Diversification
We begin by gathering all the information first and carefully evaluating the options through an assessment that helps your agency to answer some of these questions:
- What is our brand/identity today and in the future? Are we the organization we want to be?
- What mission, vision, and values should be our drivers toward organizational success?
- What target contributor groups should we primarily be targeting?
- What program and service mix will bring the maximum return to the organization and the community?
- What will the ideal organizational structure and staffing model look like to accomplish our goals?
- How do we appeal to specific groups in our fund development target?
- Have we adequately articulated the cause so it resonates with our stakeholders?
- What is the most effective use of our resources to bring in the greatest amount of money?