Manage Multiple Communication Channels Across Marketing Efforts Incorporating web, email, social, and even mobile communications into your organization’s marketing toolkit is a critical part of growing grassroots support, identifying new donor prospects, improving bottom-line fundraising, and driving overall constituent engagement. A constituent engagement system should include the ability to support online fundraising and advocacy campaigns, special events, e-commerce, email marketing and websites through a variety of channels.
In addition to supporting these activities, MNC can do the following:
- Implement a self-assessment of the board to determine if they are ready to pursue new avenues of growth
- Conduct a thorough fund development assessment to find the successes of the past and the opportunities for looking for new revenue sources.
- Identifying and surveying the contributor base to get to understand what groups of people are supporting the organization.
- Providing strategies, calendar and implementation tactics that will engage them in the cause.
The result is sustainability of funds, operations, and programs that continue to support communities in need.