The goal for your nonprofit is not to make a profit but to change lives. It is also a business. As such, it is important to adopt many business-like procedures. One of those is conducting a survey and/or other research before you launch a product or service. In the nonprofit’s case, we call this a “needs assessment” to determine if there is really a need in your community for the services you propose to offer. Similar research is needed on an ongoing basis to ensure that your programs are continuing to successfully meet the needs of your clients.
There are many ways to perform a needs assessment. MNC can gather data about the community and other nonprofit organizations that are working on similar problems. MNC can do an actual survey by phone, mail, or door to door, interview leaders in the community, and use focus groups.
Additionally, there is the financial impact analysis to determine the cost of delivery, marketing costs and costs per client that can give the agency a complete picture of program impact.
The MNC Assessment includes:
- Problem identification to see what areas we need to examine to ensure success
- Targeted survey or interview questions to get the answers that you need
- Full report of results and strategies to meet or improve the needs of your constituents
- Follow up benchmark time tables so that you can continue to check in on your efforts